Nine succesful editions of the Real Italian Wine & Food of London. An annual event dedicated to Italian food and wine products. held at the Chelsea Football Club, that this year took place on Tuesday 9th July at Fulgam, in the heart of London.
More than fifty selected Italian companies participated, meeting with buyers, importers, agents and distributors from London and the rest of the United Kingdom. The interest of the British trade for Italian products remains great and also this year’s edition of Real Italian Wine & Food registered over 200 participating buyers.
Producers from many Italian regions attended. Among those, a delegation from Confartigianato, sponsor of this year’s edition, the Rome Chamber of Commerce and a delegation of producers from Pordenone and Udine, north east of Italy. Various institutional representatives of the Italian community in London also attended as well as media and influencers. At the beginning of the event a seminar was held on the British market, the challenges and great opportunities it presents, led by the ICE Agency desk.
Next year – the organizers say – will be the tenth edition of the Real Italian Wine & Food and we are sure it will register an even greater success of trade operators attending. After ten years, the Real Italian Wine & Food is a reference event for many British operators interested in Italian food and wine produce and wines.